I read in the Writer's Almanac that it's Arthur Conan Doyle's birthday today. With all the TV channels available, there always seems to be an episode running of his stories.
As primarily a writer for business, I always try to think what I can learn from other types of writing. I haven't read many Sherlock Holmes stories but like Dickens, Conan Doyle is a cracking storyteller. Vivid language and edge of the seat situations lead to us paying attention.
I love Elmore Leonard's quote about leaving out the bits that people skip. And I think it has a big lesson for us in business. Tell people what they need to hear and they'll stick with us. Bore them and they'll lose interest... fast.
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