Thursday, 24 September 2009

Business writing for results-key points

Key Point Summary From The Writer's Little Book of... Business Writing for Results (for more details about publication go to

Knowing what you want to achieve with your writing increases your chances of achieving it.
Remember this at all times when you write. Only one person will read your piece at a time
Keeping your radar tuned for opportunities for writing will pay results.
What do you want your writing to do for you?
Feature + that means for you = benefit
Time spent researching the market to find the gap is never wasted.
Does the title of your blog entry, or article or book create curiosity in your reader?
Writing for your website is simply another medium for marketing your business.
There’s always something you can do to move your writing on.
80% of the most effective writing relies on thorough editing. Never believe that your first effort will do the job – it won’t.
Use your blog as part of your complete marketing strategy and over time it will pay off for your business.
Tweeting may seem like a waste of time but it can have a power beyond what you can imagine.
Positioning yourself as an expert in your field produces opportunities to build your business profile
Writing has one purpose and one purpose only. To transmit the ideas, thoughts and knowledge of the writer across to the reader.
Matching your reader’s language can make life easier for you.
Clear layout can increase the chances of your reader understanding your text and responding to it.
Subheads make your case fast.
Headlines are your ad for your piece of text.
Having a system for your writing projects means you’re more likely to achieve your aim and less likely to miss out something important.
Clear notes are the key to efficient writing.
Writing business proposals that connect to your reader’s needs increases your chances of success.
Consider purpose of any report before you write it.
Minutes should be impartial and a factual record of events.
Always angle the text to what interests the reader not what interests you.
Expanding your ideas about what a book is will give you the key to how you can write a successful one.
Keep your sentences simple.
Making friends with grammar gives you freedom in writing.

And finally, enjoy your writing!

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