Tuesday, 14 February 2012

How to write articles for your business: common elements in all your writing

If you’ve ever admired someone who writes fast and without mistakes but worry that you’ll never be so proficient, here are some of their secrets to speed up your progress.

All professional writers have a system and you can develop your own method when writing anything for your business.  Of course experienced writers can write faster than you, after all it’s their job. And it may take you some time to get into your groove. But being in charge of the writing for your company is the most valuable marketing tool you can develop. Believe me the practice will pay off.

All methods will depend on the same key points.  Keep these key points in mind every time you write and you'll shorten the time it takes you.

1. Cut out unnecessary fluff.

Many of the new entrepreneurs I work with confused themselves by writing too much. They were so afraid of missing out anything important that they included everything. Rather like my history essays back in school.
That’s inevitable in the beginning because you may not have worked out exactly what is important in marketing terms. It isn’t a bad stage to go through because it does make sure you don’t forget anything.

One way of sorting out what’s fluff and what isn’t is to have someone else look at your writing. If you can’t afford a professional writer to work with, then find a friend who knows something about the market you’re aiming at.

What you need is an objective assessment of your strengths and weaknesses in relation to the market. That’s what a professional would provide because they’re looking for the most powerful strengths in your history, your product and service they can find to put across to the reader.

2. Cover essential elements

Every piece you write will be slightly different depending on who it’s aimed at, where you’re placing it and what result you want from it.

You still need to build it around the same basic, sound, structure no matter its destination. This will be part of the method that will help you write fast, with a purpose and to create a result

Many business writers use open questions to help them construct a piece of text and I urge you to try it out if you haven’t used it before.

Who, What, Why, When, How.  I've heard them described as the writer's best friends.

To walk you through how it might work for your business I’ve chosen the example of a coach providing career change services from a home office.

What type of coaching do you offer?
Can I see you face to face or have consultations by telephone?
Why would I choose your service rather than another coach?
What results might I see and how long would it take to see those results?
How can I pay for your services?
When can I access your service?

These and many other questions will come up about any type of business.  Having the answers at the heart of what you write helps.  Which leads us to:
3. Make it easy for your reader.

I'm busy, I'm in a hurry and I want to know NOW, please.
The questions I’ve outlined above offer you a way in to cover the essential and often repeated requests for information.  Whatever our business, these days in a global market very few of us can claim a monopoly of service. That means we have to have something that draws people to us. More often than not, it proves to be us as business people. It’s the relationships we build that create the business.

That’s why creating easy to read text is vital in connecting with your reader. Develop your personal writing style centred and grounded in your passion for your business and belief that you can help people with your product or service.

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