I attended some pretty brutal writing bootcamps in the US. Their principle of writing for business was quite simple.
Did it work or not?
Didn't matter how great your writing, how elegant, how correct. As far as they were concerned it was useless if it didn't produce a response.
And that attitude underpinned what new products or services they introduced. Was it needed or not? They did the research first. If it came back with a favourable response, they went ahead and invested their money.
If not, they moved on... fast. While it may seem a harsh approach, it does save money.
So if you're thinking of writing a book, ebook or traditional, I advise you invest some time to research titles. Like it or not, they can play a pivotal role in how people view your book. And as important, if a publisher might be interested.
All you have to do is think Chicken Soup for the Soul. Hate them or love them, those books are a testament to a successful title.
Do the research. Please. You'll save yourself a lot of heartache in the long run.
This post is based on an extract from The Writer's Little Book... with Big Ideas. For more information on the book see http://www.writerslittlebook.co.uk/