Every time I go to a networking event, I can guarantee at least one person says to me,'I probably should write a book to help market my business.'
My reply is always a resounding YES.
So what stops otherwise intelligent and market focused entrepreneurs from using this strategy?
Fear, procranistination and mental paralysis.
Trainers who wouldn't hesitate to come up with a speech lasting 45 minutes, or a workshop lasting 2, 3 or even 5 hours, freeze at the thought of... a book. What happens in their brains to cause such panic?
Well it's a book isn't it? Yes but we aren't asking you to write War and Peace are we?
What's required, in this instance is a practical book based on your experience doing what you are good at doing.
Which means that if you produce information as part of doing what you do, then you already have the basis for a book. In my experience, most trainers, coaches and mentors already have at least 50% of their book written. And people with businesses based on products or skills have a fund of information and expertise they can use.
It may need editing to fit into a marketable format but I'm sure you'd agree that's nowhere near as scary as starting with a blank page.
So come on - resolve now, not on 1 Jan 2010 but NOW, that you'll not only think about writing your book but TAKE ACTION.
Here's where to start to write a business book.
- Look at the construction of any workshops, coaching programmes or mentoring schemes you run. Or jot down 20 questions people always ask about your product or area of expertise.
- Write down any headings, segment titles or parts of your workshop or programme.
- Re-arrange to form the chapter headings of book
- Add Introduction at beginning, summary after each heading and Conclusion at the end of the headings.
Now you have a basic outline of your book.
If that doesn't generate some thoughts about what you can put in your book I'll be stunned.
Simmer it in your unconscious mind for a few days then get moving on collating all the material you need.
Let me finish by asking you a question?
If you could complete a book by focusing all your energy on it for only 7 days, would you do it?
If the answer is no then it's not the right time or activity for you.
If the answer is YES then I'll have something of interest to you in the next couple of weeks. I'll keep you posted.