Sunday, 18 October 2009

How to write in the therapy market

This week I've been writing an article to appear in a therapy journal in December.

I loved being a therapist- it was something I'd wanted to do for a long time so qualifying was one of the best experiences of my life. Then I had the chance to pass on my knowledge to others who wanted to be therapists. What I found was they didn't by and large qualify as business people.

Coming to therapy work from a background in business meant that from the beginning I treated being a therapist in the same way as anything else I'd done. Set out my goals, focused on the market and tried to solve problems. Often I found with students that they were so focused on the caring that they couldn't treat themselves as the product or service being marketed.

That's why so many don't prosper as they should. It's difficult placing a value on what you do to gain a decent reward for your services. It sounds clinical and I don't want to undervalue any therapist's work, but if you can't work out a price that allows you to receive at least a living wage then other people will set your prices for you.

Whether you're a therapist or in some other one on one service, there's no shame in being upfront about your expertise and experience. Training doesn't come cheap and it demands investment of time and energy on top of fees paid.

Be fearless about what you think you're worth - but then be prepared to give the value in return. And think about it always in terms of 'what solutions can I offer clients.'

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