Business writing: what should you be reading

If you're a writer, of any kind, you should be reading. It doesn't clog up your mind it inspires you and improves your own writing.

For business writers, your 3 points of focus should be:

1. Connection
2. Clarity
3. Consequences

I've got a stack of books surrounding me. Some I refer to constantly, some I re-read at pivotal stages as my writing matures. The link below takes you to a list compiled by a very practical and non hypey marketer.

If you're serious about writing for your business then you should own several of these.

http://kenmccarthy.com/blog/2009/12/29/ten-classic-direct-marketing-books/