What results do you want your business writing to have

Note down 3 results you want then think about how you can write to have that result.

Writing for fun is exactly that. Fun. But why can't writing for your business be just as much fun?

After all your business is your passion so you can be inventive, creative and passionate about it when you write.

Knowing what result you want from your business writing sharpens your approach giving you clarity and focus.