Saturday, 14 March 2009

How to create an effective website Part One

Today's blog is from the Writer's Little Book Club web strategist, Kirsty Farrelly.

Kirsty as well as having 17 years experience in selling books with Waterstone's, uses very effective methods of producing effective websites. Why is that important for an author? Well even if you have a traditional publisher handle your book, they will expect you to back up their work with what you do. And if you're in business, then it makes perfect sense to use your website to promote your book.

How to have an effective website Part 1 by Kirsty Farrelly

Remember, beauty is only skin deep!

This applies to the web too. Imagine setting your eyes on something beautiful but the conversation is dull, dull, dull and does not offer you what you want.

So many websites do this, designed beautifully but have no substance and no benefit to the user. Research shows you have 8 seconds to grab someone's attention, that's it, 8 seconds, so by the time your visitor has look at its prettiness and you have started by saying "Welocome to our website, we are..." your visitors have clicked off and moved onto your competition.

My to start off and there will be many more tips to follow - Every visitor to your website has a "problem". Start by thinking about that, then tell your visitors how you are going to solve it.

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